strategy, positioning, branding, website, marketing and advertising for private therapy clinic

Reflections Bespoke Therapy Centre provide individual therapy and bespoke programmes to help people deal with and control addictions, compulsive behaviour, depression, anxiety and other areas of speciality. Reflections have ambitions to grow their practice and referrals, thereby helping many more people on their journey to recovery and to manage challenges faced.

Reflections had previously worked with other design and marketing agencies who had failed to deliver results, so cautiously appointed Creative Clinic to take a fresh look at their communications. We undertook a comprehensive marketing and brand positioning strategy in order to establish key messaging and develop a solid proposition. We then rolled out this strategy over several months, including recommendations and management of media spend.

We designed a new brand identity which was applied to a new website, brochure and stationery. We also created an advertising campaign which included press advertising in local and national newspapers and a 96-sheet outdoor poster site in a prominent location in the vicinity of the Reflections centre.

The overall campaign proved successful with improved visibility and brand awareness, plus a significant increase in the number of enquiries and leads generated.