Product launch causes media frenzy
The office has been buzzing this month with media coverage on
the launch of The Moderator, a unique double-ring which is worn on the hand to remind the wearer to cut down on bad habits such as smoking, drinking and snacking.
Not only did the Creative Clinic design the branding, packaging and website for our client, inventor of The Moderator – Grant Penfield, but we also managed the launch of this new product. After devising a strategic PR campaign, our media pack wowed journalists and generated multiple hits in the national press this month as well as local press and online activity.
National press coverage included articles in The Daily Mirror health section, Woman magazine, The Daily Mail and Mail Online as well as the Sunday Times Style magazine.
We have lined up some fantastic features for December/January in Cosmo, Take A Break, Woman & Home and Women’s Health magazine so watch this space.
Take a look at the website we designed and you never know you may even be tempted to give two fingers to your own habits!