Sip, Shop & Share at Jami’s Headroom Café
Here at The Creative Clinic, we’re constantly looking for ways to make our work bigger and better, to reach more people and to produce results that’ll leave a longer lasting impression. Its why, as an agency, we maintain such close relationships with our clients – so that in the event there’ something else that needs doing, an idea that needs developing, or a follow up campaign that needs planning – we’ll be the ones for the job. Our latest involvement with a longstanding client’s new venture gave us the opportunity to contribute creatively to one of the most exciting and community-centric schemes we’ve ever had the pleasure of working on.
Mental health charity Jami approached The Creative Clinic some time ago to seek our services as a creative agency with whom they could really share their ideas and communicate what they were trying to achieve. Given our extensive experience working closely with not only charities, but members of the Jewish community too, it was the perfect partnership. We designed a print campaign for them intended to break down taboos and stigmas surrounding mental health issues, consisting of a series of brochures and postcards are visible below. The campaign, which was a resounding success, was then developed in to something very special… Head Room Cafe.
Jami have been quietly working on an innovative social enterprise project to fill the space where their old charity shop used to reside in Golders Green, and it comes in the shape of a wonderful café-meets-vintage-clothes-store-meets-drop-in-support-center, or simply just – Head Room Café. It’s a truly inspired and selfless endeavour, raising money for the charity and providing countless opportunities and forms of support for any and all who need it, ranging from offering jobs, to free coffee paid ahead by other customers for those who can’t afford to buy their own, to a drop in mental health resource. But above and beyond that Head Room is just a really cool place to eat, drink and hang out with its eclectic interior design, fantastic food offering and cool vibe – all designed to break down the stigma that surrounds mental illness.
What we’re particularly excited about however, is how the on and offline awareness campaign we have developed for Jami has been translated in to the physical space. From framed campaign prints to campaign images painted directly on walls to campaign messages on pin badges to physical objects in the room (there’s a wooden carved elephant to represent ‘the elephant in the room’ – i.e mental illness) the campaign lives in a physical space.
As well as the interior and exterior graphics, our work for Head Room includes branding, signage, website, menus, uniforms and much more. We’re thrilled to have had the opportunity to contribute to such an important project and to have been so heavily involved in its creation, look and feel.
This work is a great showcase of The Creative Clinic’s capacity to work within a restaurant/café/retail environment. To see some other work we’ve done in this sector, please check out what we produced for Pizaza and Soyo.