UCLH Charity
30th July 2020
Following the successful merger of Ranger Services and CP Plus, two industry leaders in the UK parking sector, GroupNexus was formed. With a mission to develop and deliver cutting-edge technology and products that provide landowners with greater understanding about how their car parks are used and that better serve the drivers who use them, the combined entity required a new business to business branding identity and visual language.
Creative Clinic initially worked on a business to business branding strategy, helping the newly formed company to develop a brand proposition and positioning built around ‘delivering the future of parking’. With two separate businesses being brought together by the merger, it was essential to bring stakeholders on the branding journey, respecting the approaches and cultures of both teams. Through a series of workshops and on-boarding events, we guided the company directors and personnel through a process of brand implementation and understanding of how and why the new brand should be adopted.
The GroupNexus logo consists of a series of blocks, each representing a different aspect of the combined business offering, forming one solid square with a letter ‘N’ for Nexus (“a connected group or series of connections linking two or more things; a central or focal point”) at its centre. The empty space is a representation of the parking spaces they manage, whilst the pixel-like feel reflects their positioning as a technology solutions company.
With GroupNexus as the umbrella brand, there are three distinct sub-brands / services that the company offers. Each has its own separate but connected identity, using colours from the master brand palette and taking two of the corners from the master logo to use as a chevron-type symbol. The individual squares and ‘three square corner’ icons are utilised across all print and digital assets and form a key part of the brand’s visual language.
Creative Clinic has produced a wide range of marketing collateral and brand assets which includes website, brochures, exhibition graphics, motion graphics, presentation templates, advertising, LinkedIn marketing campaigns and also a design for the public interfacing GroupNexus IOS and Android app.
