food and hospitality branding, naming, signage, packaging, menus, website, video, influencer / launch events and general marketing for quick service taiyaki restaurant in covent garden

Yaki Yaki is an exciting quick-service food restaurant that has recently opened in London’s Covent Garden. Offering a range of taiyaki – a traditional fish shaped Asian waffle treat – this fun brand has proven to be extremely popular with locals, businesses, tourists, theatregoers and food influencers looking to experience the next big food concept. This new brand required a hospitality branding identity and visual language.

Not only did we develop the design and language for Yaki Yaki, but we also came up with the name and hospitality branding tone of voice. The logo features two taiyaki fish whose lips form two Ys – a playful illustrated style that is echoed throughout the store, menus and website.

Our work for Yaki Yaki includes application of the branding to store signage, digital menus, uniforms, packaging, social media graphics and website.

In addition we have organised a number of launch events widely attended by invited food influencers and bloggers, and we continue to work with the brand on producing a promotional video and their ongoing marketing and social media requirements.