‘Nail Breast Cancer’ is a nationwide initiative launching during Breast Cancer Awareness Week in October 2015. The campaign sees nail and beauty salons across the UK asking their clients to donate an extra £1 when they have their nails ‘done’ with all money raised going to the charity (and our client) Future Dreams to help fight breast cancer.
This project is organised in collaboration with another client Louella Belle, distributors of leading nail varnish brands such as Morgan Taylor, Essie and Artistic. It is the second year the campaign has run (2014 images shown below).
The Creative Clinic have designed the branding and striking signature image for the Nail Breast Cancer campaign as well as supporting fundraising, marketing and promotional material on and off line.