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Awareness campaign for mental illness charity doubles number of service users in one month

Think Ahead campaign

The Creative Clinic is proud to be working with the mental illness charity, Jami_images_1100_700px_3 Jami and recently developed an exciting and innovative new campaign called ‘Think Ahead’ which is having a significant impact and has already proven to be hugely effective.


‘Think Ahead’ is Jami’s new mental health awareness campaign, encouraging everyone to be in touch with their own mental health, improve understanding and challenge misconceptions. This initiative aims to challenge the stigma of mental illness and improve understanding within the community.


Think Ahead aims to inspire and engage across multiple channels – online, social media and in print. The wide variety of images used throughout the campaign are designed to stimulate debate and challenge audiences to think differently about mental health. An initial set of 30 inspiring and evocative images have been created and are being presented across various media including press advertising, posters and postcards available in public locations.


These include an image of an elephant walking through an office space (to represent the metaphorical mental illness ‘elephant in the room’ that people often don’t like to discuss openly) and an illustrated jam jar accompanied by the headline ‘Labels are for jars, not people’.


Within one month of the campaign launching, the number of people contacting the organisation has almost doubled. In a recent article published in national newspaper the Jewish Chronicle, Jami’s head of development Liz Jessel is quoted as saying that the results were “fantastic – the numbers are quite staggering”. Further articles about the campaign have appeared in local and regional press.


Jami supports and represents people with mental illness across the Jewish community, enabling people to think ahead to their future and take control of their mental health. They offer support in a number of different areas so that people can manage their own lives. You can learn more about the great work of this charity by visiting their website at www.jamiuk.org