London’s first ever fully branded taxi cab.
The Royal Air Force Museum approached The Creative Clinic as they wanted to use taxi advertising to promote the museum to the mass audience visiting London during the 2012 Olympics. The taxi is for a long-term PR campaign which involves various appearances at the museum and a competition encouraging the public to tweet the museum at @RAFMUSEUM with images of the cab on the move in London. All entrants to the twitter competition will be entered into a weekly prize draw.
Once passengers are inside they can access a series of podcasts through QR codes featured on the internal branded taxi tip seats which narrate the histories or aircraft, early pioneers, heroes and heroines in aviation. Paul Hudson, Head of Marketing for the Royal Air Force Museum states: “The London taxi cab is iconic… what better way is there to promote the Royal Air Force’s London Museum than to have our potential visitors start their experience by interacting with the Museum whilst they are out and about on their travels.”